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外贸人必备:覆盖六大场景的外贸英语函电模板

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  说客英语的【外贸英语在线学习】栏目整理了外贸场景的高实用性英语函电模板,涵盖询价、报价、订单确认、付款、发货、售后等核心环节,结合最新贸易实践(如跨境电商、RCEP规则)优化表达,助您高效沟通并规避风险:

  一、询价函(Inquiry Letter)

  适用场景:首次联系供应商或获取产品报价

  主题:Inquiry for [Product Name/Model] – [Your Company Name] – [Order Quantity/Season]

  模板

  Dear [Recipient's Name],

  We are [Your Company Name], a [your industry, e.g., "leading importer of home appliances"] based in [your country]. We learned about your [product name/model] through [source, e.g., "Alibaba Trade Show"] and are interested in exploring a potential partnership.

  **Key Request**:

  1. Please provide FOB/CIF [destination port] price for [quantity] units (split by MOQ if applicable).

  2. What is your production lead time for this order?

  3. Do you offer OEM/ODM services (e.g., custom packaging/logo)?

  4. Attach product certificates (e.g., CE, FDA, RCEP origin certificate if eligible).

  **Additional Info**:

  - Our target market: [country/region]

  - Annual procurement volume: [range, e.g., "10,000-20,000 units"]

  - Preferred payment terms: [e.g., "30% TT deposit, balance against BL copy"]

  We aim to finalize supplier selection by [date]. Early response will be highly appreciated.

  Best regards,

  [Your Full Name]

  [Your Job Title]

  [Company Name]

  [Contact: Phone/WhatsApp/WeChat]

  技巧

  · 提及具体采购量可获取更优报价。

  · 跨境电商卖家可强调“Dropshipping compatibility”或“Small MOQ requirement”。

外贸英语函电模板

  二、报价函(Quotation Letter)

  适用场景:回复客户询价或主动推销产品

  主题:Quotation for [Product Name] – FOB [Port] $X/Unit – Valid Until [Date]

  模板

  Dear [Recipient's Name],

  Thank you for your inquiry dated [date]. Below is our updated quotation for [product name/model]:

  **Price Breakdown**:

  - **FOB [Port]**: $X/unit (Total: $X for [quantity] units)

  - **MOQ**: [minimum quantity] (Discounts: [e.g., "5% off for orders ≥5,000 units"])

  - **Sample Cost**: $X (fully refundable upon bulk order placement)

  **Key Terms**:

  - **Payment**: 30% TT deposit, 70% against BL copy

  - **Production Lead Time**: 25 days after deposit receipt

  - **Shipping**: By sea to [port] (ETA: [date range])

  - **Certificates**: CE/RoHS/RCEP (attached)

  **Special Offer**:

  Free custom packaging design for orders placed before [date].

  Attached: Product catalog, quality inspection report, and proforma invoice (PI No. [number]).

  Kindly confirm acceptance by [date] to secure current pricing.

  Sincerely,

  [Your Full Name]

  [Sales Manager]

  [Company Name]

  技巧

  · 标注报价有效期(如“Valid for 15 days”)避免客户拖延。

  · 提及RCEP原产地证可帮助客户享受关税减免。

  三、订单确认函(Order Confirmation)

  适用场景:客户接受报价后确认订单细节

  主题:Confirmation of PO No. [Number] – [Product Name] – Shipment by [Date]

  模板

  Dear [Recipient's Name],

  This email confirms our Purchase Order (PO No. [number]) for [product name/quantity] per your quotation dated [date]. Key terms are as follows:

  1. **Product Details**:

  - Model: [model number]

  - Specifications: [e.g., "Color: Black, Size: 10x20cm"]

  - Packaging: [e.g., "1 unit/polybag, 50 units/carton"]

  2. **Logistics**:

  - Loading Port: [port]

  - Destination Port: [port]

  - Shipping Method: [Sea/Air/Rail Freight]

  - Incoterms: [e.g., "FOB Shanghai 2020"]

  3. **Documents Required**:

  - Commercial invoice (3 copies)

  - Original BL

  - Packing list

  - Certificate of Origin

  Attached: Signed PO and signed NDA (if applicable).

  Please arrange production and share weekly progress updates.

  Best regards,

  [Your Full Name]

  [Buyer]

  [Company Name]

  技巧

  · 明确Incoterms® 2020规则(如FOB/CIF/DAP)避免责任纠纷。

  · 跨境电商需注明“DDP terms if shipping to Amazon FBA”。

外贸英语函电模板

  四、付款提醒函(Payment Reminder)

  适用场景:客户逾期未付款时委婉催款

  主题:Friendly Reminder: Payment Overdue for Invoice No. [Number] – Due [Date]

  模板

  Dear [Recipient's Name],

  I hope this email finds you well. We noticed that the payment for Invoice No. [number] (total: $X, due on [date]) has not yet been received.

  To avoid delays in production/shipment, could you kindly:

  1. Verify the payment status with your finance team?

  2. Share the TT copy if already issued?

  Should you require any assistance (e.g., revised invoice, payment extension), please let us know immediately.

  We value our partnership and appreciate your prompt attention to this matter.

  Best regards,

  [Your Full Name]

  [Accounts Receivable]

  [Company Name]

  技巧

  · 首次提醒用“Friendly Reminder”,第二次可改为“Final Reminder”。

  · 提供多种付款方式(如PayPal/Credit Card)加速回款。

外贸英语函电模板

  五、发货通知函(Shipping Advice)

  适用场景:货物装运后通知客户提货

  主题:Shipping Notification: [Product Name] – BL No. [Number] – ETA [Date]

  模板

  Dear [Recipient's Name],

  We are pleased to inform you that your order (PO No. [number]) has been shipped on [date] via [carrier name].

  **Shipment Details**:

  - BL No.: [number]

  - Container No.: [number]

  - ETA: [date] at [port]

  - Tracking Link: [if applicable]

  **Documents Sent**:

  - Original BL (via DHL, tracking No. [number])

  - Commercial invoice

  - Packing list

  Please arrange customs clearance and inform us once the goods are received.

  Should you have any questions, contact our logistics team at [email/phone].

  Best regards,

  [Your Full Name]

  [Logistics Coordinator]

  [Company Name]

  技巧

  · 附上提单副本(BL copy)供客户提前清关。

  · 提醒客户检查货物数量/质量并反馈异常。

外贸英语函电模板

  六、售后投诉处理函(Complaint Response)

  适用场景:回应客户质量投诉或索赔

  主题:Resolution Proposal for Complaint No. [Number] – [Product Issue Summary]

  模板

  Dear [Recipient's Name],

  Thank you for bringing the issue with [product name/order number] to our attention. We sincerely apologize for the inconvenience caused.

  **Investigation Results**:

  - Root cause: [e.g., "Packaging defect during transit"]

  - Affected quantity: [number] units (X% of total order)

  **Compensation Plan**:

  1. Replace defective units free of charge (ETA: [date])

  2. Offer a 5% refund ($X) via PayPal within 3 business days

  3. Improve packaging with additional bubble wrap for future shipments

  Attached: Quality inspection report and refund confirmation form.

  Please confirm acceptance of this proposal by [date].

  We are committed to ensuring such issues do not recur.

  Sincerely,

  [Your Full Name]

  [Customer Service Manager]

  [Company Name]

  掌握这些模板可覆盖外贸全流程沟通,建议根据实际业务调整细节(如付款方式、物流方案),并定期更新以适应贸易政策变化(如关税调整、环保法规)。如果你想学习更有针对性,更地道的英语口语,也可以登录说客英语官网,了解说客英语的外教一对一英语口语课程。